Legal

Privacy policy.

Last updated: July 2026

Shipping Info

This Privacy Policy explains what information Bark & Tonic LLC ("Bark & Tonic", "we", "us") collects, how we use it, and the choices you have. It applies to our website and online store. For any privacy question, contact us at support@barkandtonic.com.

Information we collect

When you shop with us, contact us, or browse the site, we may collect:

  • Identity & contact data: name, email address, shipping and billing address, phone number.
  • Order data: the products you buy, order history, and delivery details.
  • Payment data: processed securely by our payment provider. We do not store your full card number.
  • Technical & usage data: device, browser, IP address and how you use the site, collected automatically through cookies and similar technologies.

How we use it

  • To process and deliver your orders and pre-orders
  • To send order updates and respond to your questions
  • To send marketing emails when you opt in, which you can unsubscribe from at any time
  • To improve and secure our website and understand what our customers want
  • To meet our legal, tax and accounting obligations

Legal basis for processing (EU/UK)

If you are in the EU or UK, we rely on the following legal bases under the GDPR: performance of a contract to process and deliver your orders; your consent for marketing emails and non-essential cookies, which you can withdraw at any time; our legitimate interests in running, improving and securing our store and preventing fraud; and legal obligation where we must keep records for tax and accounting.

How we share your information

We share personal data only with the service providers that help us run the store, who process it on our behalf under their own privacy terms. Our store is powered by Shopify. Our analytics, email marketing and advertising tools are [still being finalized; specific providers to be confirmed before launch]. We may also disclose data where required by law. We do not sell your personal information for money.

Advertising & your choices (California)

We may use advertising and retargeting tools to show you relevant ads on other platforms and to measure how our campaigns perform. [specific advertising tools to be confirmed before launch] Under California law (CPRA), using these tools may be considered “sharing” your information for cross-context behavioral advertising. You have the right to opt out: [before launch, add a "Do Not Sell or Share My Personal Information" link/mechanism, typically enabled via your Shopify privacy/consent settings]. We also honor Global Privacy Control (GPC) browser signals as a valid opt-out of sale/sharing.

Cookies

We use cookies to keep your cart working, remember your preferences and measure site performance. You can control cookies through your browser settings. For visitors in the EU/UK, non-essential cookies are used only with your consent [enable a cookie consent banner via Shopify before serving EU/UK traffic].

International data transfers

We are based in the United States and our service providers may process your data in the United States and other countries. Where we transfer personal data from the EU or UK, we rely on appropriate safeguards such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses, so your data receives an equivalent level of protection.

How long we keep your data

We keep personal data only as long as needed for the purposes above: order and transaction records for as long as required by tax and accounting law (typically several years), and marketing data until you unsubscribe or ask us to delete it. When data is no longer needed, we securely delete or anonymise it.

Your rights

You can ask to access, correct, delete, or receive a copy of your personal data, object to or restrict its processing, and opt out of marketing at any time. Where we rely on consent, you can withdraw it at any time.

If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection supervisory authority. If you are a California resident, you have the right to know, delete, correct, and opt out of the sale or sharing of your personal information, and we will not discriminate against you for exercising these rights.

To exercise any of these rights, email us at support@barkandtonic.com. We will respond within the timeframes required by applicable law.

Children

Our store is not directed to children, and we do not knowingly collect personal data from anyone under 16.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page, and material changes will be made clear on the site.

Contact

For any privacy request or question, email us at support@barkandtonic.com.